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3 Sep

Ep. 148 – Allen Gannett – Founder & CEO of Track Maven

“The way to have brilliant creative insights isn’t to sit around waiting. Trust me, I tried that, and it didn’t work.. . . Even if it’s only five minutes a day, a little bit of creation can go a long way. Write a haiku! Draw a doodle! It’s as easy as that.”

Allen Gannett – CEO & Founder of TrackMaven; Author of the Creative Curve; the science of creativity; understanding creative genius; staying relevant and shifting your style.

Segment 1: (Length :04:00) – General Updates; Introduction to Allen Gannett; writing the Creative Curve, the science of creativity; we all have genius creativity.

Allen’s finer points:

  1. Working with creative people
  2. Creative geniuses, history around creativity
  3. Creativity is learnable
  4. People limiting their creative potential
  5. Authored the book, The Creative Curve
  6. The Science of Creativity
  7. Writing a book that’s actually actionable
  8. Where do aha moments and flashes of creativity come from?
  9. Right brain = metaphorical processing (where you connect the dots); the subconscious
  10. Left brain = logical (dominant) processing; step-by-step processing

There's something that's really interesting that's a phenomenon with us, which is that we're not very good at explaining things that seem unexplainable on the surface, and we're not very good at assuming there's some logic behind them. So aha moments and flashes of genius are great examples where we hear about them, it's unclear where they come from. So we just say, well, they must be this divine, magical thing that some demigods like Steve Jobs get, but the rest of us don't. The reality is that there's actually a ton of science about how aha moments work.

Segment 2: (Length :08:00) – Talking with Allen Gannett; how do you stay consistent and relevant; making sure to shift your style

Allen’s finer points:

  1. Consistent creation and momentum
  2. Balancing risk and reward
  3. The things that we most like are things that are a balance of familiar and novel
  4. Staying relevant and shifting your style
  5. Always innovating first via your creativity

The creative curve is my rebranding of a concept in science called the inverted U relationship between familiarity and preference, which is not a good name for a book. Basically, this inverted U relationship means that it turns out that how humans interact with the world is actually pretty scientific. We actually have a pretty good formula for what are the things we're attracted to. It turns out that these creative geniuses are actually very good, either consciously or subconsciously, at gaming this formula. The formula's pretty straight forward

Segment 3: (Length :10:00) – Creativity is a practice; it’s always hard in the beginning; the book launch.

Allen’s finer points: 

  1. Creativity is a practice
  2. Execution versus laziness
  3. Everything is hard in the beginning
  4. Decoding passion
  5. The book launch

creativity is a practice, it's a routine, it's a craft, it's a skill, and you have to keep at it. You have to keep doing it. You have to work on it. You have to finesse it, and I think the problem is that we hear these stories of creative geniuses getting struck with ideas, and we think it's easy. So we think we just have to keep searching for our passion, and then we'll find something that's easy.

“Segment 4(Length :03:00) – Hustler Thought of the Day:

The way to have brilliant creative insights isn’t to sit around waiting. Trust me, I tried that, and it didn’t work.. . . Even if it’s only five minutes a day, a little bit of creation can go a long way. Write a haiku! Draw a doodle! It’s as easy as that. – Allen Gannett

GENERAL NOTES:

Allen Gannett – CEO & Founder of TrackMaven, Author of the Creative Curve

Allen Gannett is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.

He has been on the “30 Under 30” lists for both Inc. and Forbes.

He is a contributor for FastCompany.com where he writes on the intersection of technology and human nature.

Previously, he was a co-founder and General Partner of Acceleprise Ventures, the leading SaaS startup accelerator. He was also once a very pitiful runner-up on Wheel of Fortune.

He is the author of the Creative Curve, which overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.

Check out Allen HERE |  Social for The Creative Curve: WebsiteInstagram

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Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.