“I think when people aren’t listening or following the signs, or listening to their intuition, at some point you become either miserable to yourself or to others and then the signs that are signs end up being things that start just hitting you in the face. So when you’re not following the signs, you probably know it or can feel it inside somehow.”
Raquel Tavares – Founder & CEO of Fourth & Heart; Seeing the signs; Branding with intention; Underestimating yourself; Follow your bliss; Ask for what you want.
Segment 1: (Length :04:00) – General Updates; Introduction to Raquel Tavares; Seeing the signs; Branding with intention; the meaning of Fourth & Heart.
Raquel’s finer points:
- Seeing the signs and starting her own company
- Defining the products she wanted to go to market with and starting a ghee company
- Getting to the core of her brand
- Starting a brand from scratch and thinking through all the details
- The meaning of Fourth and Heart
It's funny, it was actually so many things happening at the same time. There's that saying that comes from Paulo Coelho's book the Alchemist, and it basically says follow your bliss and the world will conspire to help you. So I could kind of ... The moment I decided to start my own company, I could start seeing signs coming towards me, which led me to ghee.
Segment 2: (Length :04:00) – Talking with Raquel; Following your gut; Finding people to guide you; Maintaining your authentic voice throughout your brand; Bringing something new to ghee.
Raquel’s finer points:
- The power of listening to your intuition
- Finding people and signs to point you in the right direction
- Maintaining authenticity in your brand will connect you the most
- Having a true relationship with their customers
- Experimenting and creating flavor profiles for ghee
I think when people aren't listening or following the signs, or listening to their intuition, at some point you become either miserable to yourself or to others and then the signs that are signs end up being things that start just hitting you in the face. So when you're not following the signs, you probably know it or can feel it inside somehow.
Segment 3: (Length :10:00) – Underestimating yourself; Obstacles of scaling a ghee company; Following your bliss; Best advice she ever received.
Raquel’s finer points:
- Things she didn’t see coming with scaling a ghee company
- Understanding changes in the market that affect the prices
- People underestimate themselves
- The importance of following your bliss
- Get inspired by the things you do or do things that inspire you
- Asking for help
- Best advice from her mom
“Segment 4: (Length :03:00) – Hustler Thought of the Day:
There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living – Nelson Mandela
Raquel Tavares – Founder & CEO of Fourth & Heart
Raquel Tavares is the Founder and CEO of the popular LA-based ghee company, Fourth & Heart.
Ghee has become very popular in the last few years for its health benefits, as well as for its many practical benefits such as cooking with high heat and shelf stability.
With Raquel at the helm, Fourth & Heart was the very first company to launch flavored ghee products on retail shelves and they are now the second largest ghee company in the nation.
Their marketing, brand and market size are driving awareness to the ingredient itself (30% market share) and in just 2.5 years her company has gone from $350K in revenue to $10M in revenue last year.
Raquel was born in Brazil and immigrated to California as a young child. She grew up surrounded by very ambitious women who ignited her entrepreneurial spirit and showed her how pursuing your passion can fuel your soul.
Four years ago, Raquel left her high-tech career to care for her young children, but she yearned to make a difference doing something she was truly passionate about.
Her Brazilian grandparents were natural entrepreneurs and a huge inspiration to Raquel. After her grandfather passed, her grandmother began to make cookies and cakes in her kitchen and called them Nonna’s Delicias.
When Raquel would visit, she would help her in the kitchen to make little cookies all cut by hand, and they would drive to the store together to drop off orders. When her grandmother passed, Raquel was left a humble sum and wanted to use that money in her honor towards something that would not only fulfill a need, but would be something she could stand behind and do well.
Raquel’s mother was an Ayurvedic Practitioner and she grew up making ghee in her home kitchen, which is how Raquel decided to bring this obvious pantry staple to the masses and start Fourth & Heart.