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1 Mar

Ep. 94 – Taking Risk – Jake Paul – Entrepreneur, Actor & Content Creator

“It’s that consistency and a lot of people aren’t able to keep up with that. A lot of people become content. A lot of people will find a little bit of success and they don’t push the boundaries. When you do push the boundaries, that’s what takes you to the next level. That’s what makes it so that you can find that next level of success.”

Jake Paul – Influencer, Entrepreneur, Actor, Creator, Social Media Evangelist; His 3 Biggest Risks; Putting in the work; Being relentless; You gotta want it. Thinking way outside the box.

Segment 1: (Length :04:00) – General Updates; Introduction to Jake Paul and his journey as an entrepreneur and social media evangelist; Creating videos with his brother; Entertaining online; The emergence of Vine; Moving to Los Angeles to pursue his dreams.

Jake’s finer points:

Yeah, so basically, there was a build-up before Vine even. I started on YouTube actually when I was 10 years old with my brother. We were just making these videos for fun, doing dumb stuff from Cleveland, Ohio, so there's not a lot of stuff to do.

“We were bored. We would film pranks whatever, and we would post these videos online, and our friends thought we were funny. That was really the extent of it, but we kept on growing our following and developed this natural ability to create these online videos, and did it for a couple of years without virtually any success.”

“I think the videos that we did got 500 views, and then stopped doing it because of high school and sports.”

“Then this app Vine came out and downloaded it the first day and started making videos on the platform, not really knowing what I was getting into and just doing it for fun, told my brother about it. He downloads the app, and we both started making these videos, and we got into a little competition on who could make better videos.”

. We were in the middle of Ohio spending hours making six-second videos. Naturally, they were turning out good, and we had this previous experience and we were having fun doing that, so that came across to the audience.

“A couple of weeks go by and one of the videos that we made went viral. Ever since that day, with that, like a little bit of momentum and that little bit of a spark, we just haven’t looked back. It’s just been up into right since then.”

“For us, it was about building blocks and turning one thing into another and never really becoming satisfied with where we were currently at. The 5,000 followers turned into 50,000, then 100,000, then 250,000, and eventually a million.”

“From there, we started doing brand deals and working with brands, and started developing ourselves in this space.”

“Then it was like, ‘Okay, what happens if …’ For me, at least, it was like, ‘What happens if I get hit by a car and I can’t make these videos anymore? How am I going to create an empire so that one day I don’t have to be vlogging every day or being goofy? What if I’m tired and just want to take a nap?’ You know I’m saying?”

“I was like, “How do I create this empire, something that’s bigger than just Jake Paul with everything that I had going on?” I think that’s part of the motto here is keep on building, one thing leads to another, and success breeds success.”

“That’s brought me to where I am today, in short, where I’m working on TeamDom and acting and continuing to do social media and developing other talent.”

And it's really led me to everywhere that I've gone since then. I was traveling the world. I've been fortunate enough to perform in China, Jamaica, tons of different countries that I never even thought or dreamt that I would go to, but that's also fed my thirst for entrepreneurial business acquisitions and things like that.

Segment 2: (Length :08:00) – Talking with Jake Paul; Consistent content creation; falling in love with the process; Creating experiences out of content; Creating Team 10.

Jake’s finer points:

The biggest thing for me was a competitive spirit, and seeing my peers blowing up or doing well on social media, and that competitiveness within myself too.

“I think I would post a video and I would be like, “I want to top that. How can I do something bigger? How can I do something better? I have momentum now. How do I use that moment to keep it going and keep it going?” You’re right. It’s nonstop.”

“I’m making vlogs every single day now on the internet, and then every day I wake up I’m like, “Yo, how am I going to top what I just did yesterday, because I put a lot of effort into that one.”

It's that consistency and a lot of people aren't able to keep up with that. A lot of people become content. A lot of people will find a little bit of success and they don't push the boundaries. When you do push the boundaries, that's what takes you to the next level. That's what makes it so that you can find that next level of success.

“I always say social media, business like Hollywood, it’s all just a ladder. You have to just climb those rungs. For me, starting at the bottom of the ladder on social media, I knew that if I remained consistent and worked hard that I would I get to the top.”

“It’s always been a calculated risk, it’s always been measurable, and I’ve always found that every time I’ve invested in myself, it’s always come back and paid dividends in different ways.”

“Now, I am at the top of social media, and so it’s like this self-feeding thing. Now, it’s just about remaining at the top, which, again, is all about hustle and creating best content still, because content is king.”

“On the Hollywood side of things, for example, I just got on the first rung of the ladder, same thing with business. That’s what I love about it, is it’s a challenge, it’s a new space to learn and I’m taking risks and I’m failing, and I’m making mistakes here and there. It’s like the whole social media process over again.”

I think my talent, the first thing, is teen marketing or millennial marketing, whatever you want to call it, because I'm able to market to these people because I am one. I fully understand A to Z how these people think. Once you can understand how these people think, and once you can understand how your audience thinks and what they want, the rest becomes easy. The rest is about execution.

“The way I go about my content is everyone wants to laugh. These are the relatable things that teenagers do. Teenagers want the perfect the life. They want cool cars. They want a nice house. They want hot people around them. They want to be around celebrities. They want the nicest clothes. They want the Yeezys. If you go about it in a strategic way, if you look closely, those are all the things that are in my videos.”

“Yes, I like those things too, but a lot of things are like they’re on purpose. It’s not just like, ‘Oh, there happens to be a lot of good looking people in this house,’ or ‘He just happens to have Yeezys or a nice car.'”

“A lot of those things are strategic because I know that’s what people want to see. I think that’s a differentiating factor within my brand is like trying to create that perfect life, essentially, at least for my vlogs. People want to be a part of that.”

That's what keeps them coming back on a day-to-day basis. It makes them fall in love with us as human beings and makes them fall in love with our content regardless of what we're doing.

“Then I think on top of that, another that sticks me out from the group, it is the hard work, because not that many people are posting on a day-to-day basis that are pushing a lot of views and are continuing to innovate the space, seeing what works, studying the platforms, looking at other videos that have a lot of views and creating your own concept and branching out from that and doing it better.”

“It’s like all of these things combined.”

“When I first started making videos, it was me, my brother, a lot of the other big Viners collaborating, but then you would have the random person, maybe, who is someone’s friend in the video.”

“That person would just always be hanging around. Eventually, you’d look one day, and they would have half a million followers. Then you’d be like, ‘What? Didn’t you just have a thousand or something?'”

“I started to realize or see where there is an opportunity in the market to make a business out of this. I was like,

“Okay, I’m going to find really awesome people that are my friends and sign them to a social media label called Team 10. Naturally and authentically help them grow huge followings online and really do it in a strategic way that will eventually create this empire where we can place anyone into our content and help them go from a thousand followers into the millions almost seamlessly.”

“I started to put it to the test. It started out as a small vision, and pretty soon it started to take off, and we were signing a lot of people and helping them amass huge social followings, and now there’s 13 people signed. That’s like the supporting cast that you’ll see within all of my videos.”

“They’re my friends. Now it’s a business thing as well. It only makes sense for it to be a business because it was happening naturally anyways, and no one was capitalizing off of making their friends famous.”

“That’s like the team that you’ll see around the house, and it’s really cool to be able to change these people’s lives and take their following and give them all these opportunities. It’s just like a full circle thing where it feeds back into itself, and then they help the next person. That’s the team that you’ll see.”

Segment 3: (Length :10:00) – Expanding with TeamDom; 3 Big Risks; Putting in the work; Being relentless; You gotta want it.

Jake’s finer points:

The company started with Team 10 as the social media label. As I was building that, I realized there was a number of other opportunities that we could pursue within the social media space using the Team 10 network.

“I created the holding company TeamDom, which is like teen entertainment and media kingdom, which is what it stands for. I created that company so that we could use Team 10 as a network to pursue other ventures and do other things.”

“Team 10 became this self-running thing and it was growing and it still is growing. We have the method down, and so now we’re stepping back and tackling other problems within the space that aren’t being fixed using our network of influencers.”

“That’s what the idea of TeamDom is, is to sort of have this bigger vision of what we could do, the talent side of things is one aspect of it, but TeamDom is like how do we cover this whole entire space in new ways with our network.”

. I think the overarching vision is for me to be able to become as influential as I possibly can throughout my life, whether that's acting or doing social media or music or whatever it is.

“Then being able to, like you said, help others get to that same level and reach that same success and make it easier for them and make it so that they don’t make all the same mistakes that I did along the way, because I’m paving the path.”

“There hasn’t been someone who has come from social media to make it, to be an A-list celebrity yet. That’s one of my goals. If I can do that and pave the path and get rid of all the road bumps along the way and help others do that, that’s a huge goal of mine.”

“Then throughout that process, I want to be able to help my other friends, not even just people who are signed to my label, but my other friends in the social media space, I want to help them create or have more of a business side or help the monetize better within this space or show them like, ‘Hey, this is what you’re doing wrong in business, and maybe we can partner on something or you can come work on something within the TeamDom network.'”

“If I can do those things, then I’m happy, I think a lot of people will be happy too. While all of that is happening, I think it will start to create this word that everyone likes to use which is empire. I guess that’s the goal.”

So there was a couple big risks along the way, the first one being like, 'Hey, I'm going to drop out of high school and fly to Los Angeles, with nothing planned, not knowing anybody and see if anything can come from it with ten, twenty thousand dollars in the bank account,' which is like a year of living in Los Angeles.

“No one knew if Vine was going to continue to go. We had no idea what the space would become, and I was 17 at the time. That was a huge risk, especially because, like you said, there were a lot of people watching. It wasn’t necessarily the people online, because the fans will always support you no matter what.”

“It was the people in my hometown who were rooting for me to fail, like, ‘Hey, I hope you go to LA and then come back, we’ll see you in a couple of months,’ or ‘Vine is going to die, you’re not going to do anything.'”

“Even my teachers would have these funny or joking remarks towards me in front of the whole entire class. For me, that was a huge risk to take where I could’ve failed miserably, but what I learned from taking that risk is the bigger the risk, not necessarily the bigger the reward, but the bigger the risk, the more you have to prove yourself, which makes you work harder.”

I think the bigger the risk, the more inspired you are. The more inspired you are, the less, the little stuff gets in the way. The less distractions that get in the way, the more you want to work.

“I think since there was that big risk with the potential of having a huge failure, it made me do anything I could to make it. That’s exactly what I did when I moved to Los Angeles. That, for me, was definitely the biggest risk of my life. I really had no idea what I was getting into. I didn’t even know what the difference between a manager and an agent was. I had to watch the Entourage to figure it out.”

“I would say another one is growing TeamDom. I was in the business space and running Team 10 and everything, but it was something that I was comfortable. I could’ve slowly grown Team 10 and it wouldn’t be where it was today if I didn’t say, “I’m going to take this to the next level.”

“Part of that, the risk was I had really no idea what I was doing on the business side of things. I never have gone to raise money, spending a lot of time on the business side and less on the content creation side. It was a little bit scary.”

“When I started to do all of these investor meetings, I was doing months of nonstop days, and my content during that time almost came to a complete halt. Because of that, my followers growth started to slow down, but I knew that eventually I’ll raise the money and hire a team who could focus on the business side of things, and then I would ramp up my content again, hopefully, and be able to get that audience to other influencers and help them grow.”

That was a risk for me, and it still is too, I think, because it's like growing a business, and entrepreneurs will know this more than anyone, it's the scariest thing. It's the thing with the most pressure that you can go through. It's different than playing a sport. It's like investors are breathing down your back, you're breathing down your back, your employees are counting on you for the salaries, your team is counting on you, and you really have to be able to execute.

“You also have to go into it knowing 9 out of 10 startups fail in the first year. Then the percentage of them failing after the first year is another crazy statistic. That’s a lot of pressure, and it’s a huge risk to take.”

“A lot of people are watching me. They’re like, ‘Oh, this kid doesn’t have what I takes.’ I think a lot of entrepreneurs are watching me to be like, ‘Oh, can this goofy kid who does dumb stuff all day grow a business?’ I know they’re watching, and so the pressure of that weighs on me even more.”

I think a lot of people are scared of risk because it's hard and it is scary, but what comes from it is eternal happiness, knowing that you did something that was remarkable and you can talk about it for the rest of your lives and teach your kids about it and say you did something to change history.

“I think the advice to stay consistent, to keep driven, to become successful and do all these great things is you got to want it.”

“People say, ‘Anything in life is possible if you believe it.’ I say, ‘Anything in life is possible, but you got to want it and you got to always want it every second of the day.’

“The people that I found are the most successful in this space in Los Angeles, it’s not necessarily talent, it’s their drive, their hunger, their hard work, and they want it on a day-to-day basis, and nothing is going to stop them from getting to where they want to go.”

Segment 4: (Length :03:00) – Hustler Thought of the Day:

You Gotta Want It. - Jake Paul

GENERAL NOTES:

Jake Paul – Influencer, Entrepreneur, Actor, Author, Content Creator, Social Media Evangelist

  • Where most kids his age are stuck debating which college major to declare, Ohio native Jake Paul runs furiously in the direction of his dreams. Dreams that are proving relatable to his 15 million social media followers, through his 4 billion video views.
  • He began his career in September 2013 posting videos on Vine. And this is certainly just the beginning for the young mogul.
  • With his social media game strong, Jake also lends his efforts to the acting world — starring as “Dirk” on Disney Channel’s Bizaardvark, “Lance” in the YouTube Red Original Movie Dance Camp, and “Dugan” on Fox Digital’s new movie Mono.
  • Jake is the eternal jock, with a goofy heart of gold, and an unparalleled work-ethic. Jake’s business mind keeps him pouring hours into his entrepreneurial endeavors — from expanding on his social media outreach, to pushing the envelope on content-creation, and even developing ancillary apps on his downtime (of which there is very little).
  • Jake also recently launched TeamDom, an influencer marketing management and creative agency around teen entertainment.

###

Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.

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