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3 May

Ep. 40 – Bri Steck – Founder of VegasGirlsNightOut.com

Bri Steck – Founder of VegasGirlsNightOut.com; From concept to scale; Educating the Market; Gaining customers; Differentiating; Setting an industry standard.

Segment 1: (Length :05:00) – General Updates; Introduction to Bri Steck and her journey as an entrepreneur thus far, as well as her background into creating VegasGirlsNightOut.com;

Bri’s finer points:

“Before January 2015 is when I started Night School 4 Girls (in 2012). That’s the pole dancing class. Being a native, I knew the ins and outs of Vegas. These girls would sign up for Night School 4 Girls because it was more of a bachelorette experience. They didn’t actually want to be a stripper. It was for fun.

“From there, girls would ask me about other things. It got my wheels spinning and I said, ‘You know what, we can do basically anything that anybody wants to do.”

“And because I’m born and raised here, I know a lot of people and have a lot of connections so it all came down to relationships.”

“It really branched out from Night School 4 Girls because of women asking to do more things. We figured out a system that worked really well.”

“We worked about a year on the Vegas Girls Night Out website and then we launched it in January of 2015. That website itself has now been up for a little over a year.” 

Segment 2: (Length :07:00) – Talking with Bri Steck; How she simplified her concept to be able to scale; Educating the market on this service;

Bri’s finer points:

“Our first thing is our customers. Women tend to want a really good deal . . . We had to create packages that were affordable but still offered an amazing time. That was the first step. What’s our price point going to be?”

“Then I reached out to all of our partners and negotiated with them to come up with the best price points where we can make money and they’re still going to be making money, but we’re going to be sending them a lot of volume. Tons of customers.”

“Then we started creating the packages . . . So, it’s really affordable for everything you get. For most people when you come to Vegas, just to get into 1 nightclub is about $35 to $40 plus you’re waiting in line for 3 hours. Once you get in and you’re buying drinks at $20 a pop.”

“We worked out a system cause nightclubs want girls, I’m going to hand you girls for free if you can give me something in return. It’s a win-win for everybody. It’s a win for our customers because now they get to reap the benefits of the relationships we have. Our partners love it because we’re sending them girls. We love it because we get to help everyone out and experience Vegas.”

“Some of my partners got it. Some of them didn’t. It took a little bit of time and it took more of me bringing the girls to them to show them how successful it could be.”

“Once they (industry) saw that it worked and it fulfills what they needed as well, then everybody was on board.”

“It’s letting the customer know, ‘Hey, I have the hook up for you.’ This makes it so much easier. For the nightclubs to understand – you want men to come in because men spend money on the bottle service and men want women. So, I’ll give you the women so you can get the men and you can fill the club.”

Segment 3: (Length :07:00) – Gaining customers; Operating and differentiating in a crowded market; Setting a standard for the industry

Bri’s finer points:

“When this started out from Night School 4 Girls, my husband is a producer and one of his shows is Thunder From Down Under. When we did Night School 4 Girls, it initially opened because we were doing a package with Thunder From Down Under, which was called, ‘Girls Night Outback’

“It was so successful because of the Thunder From Down Under element, so we took my husband’s company / business, and he has a partner from Australia as well, and we created a package so now these girls aren’t just doing Thunder.”

“We had a built in database and Salesforce. We took what we had and made more of it. From that, we already had our clientele, but when we launched Vegas Girls Night Out, I went very strong in all online advertising. So, now, looking at our Google analytics, Thunder From Down Under is our 4th referral of business. We’re sending equal business to them that they send to us.”

“Most of our competitors are also our affiliates, which is very interesting. We also have a group sales department where we go out and we have lower prices that we offer to our competitors. So, they’re also selling our tickets and our packages.”

“In a way, I want them (competitors) to be successful as well because they’re also sending in reservations through us and booking our show tickets. Our goal for 2016 and 2017 is to get our competitors to just sell our packages. They don’t have to reinvent the wheel.”

“If everyone is happy on every single level, from our competitors / affiliates to our clients to our employees. If everybody is happy it’s going to keep doing well.”

“All I want is for Las Vegas to be successful and I want more people to keep coming. I want them to come back, I want them to have a great experience when they’re here and I want them to tell their friends. That’s the big picture. If we just keep people coming then it makes our economy even better.”

Segment 4: (Length :03:00) – Advice for new entrepreneurs entering a new market.

Bri’s finer points:

“You really need to understand who your customer is and what they want.”

“Every city is so different. It depends on what business you’re in. You have to saturate yourself in the marketplace that you want to have a business in. You need to take the time to understand everything about it. Every single thing.”

“We do about 25% of Thunder’s business and Thunder does over 100,000 women per year. I don’t have the numbers because they’re changing all the time.”

Segment 5: (Length :03:00) – Hustler Thought of the Day:

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

– Jeff Bezos, Amazon.com

Bri’s finer points:

“Reputation is everything. Especially because Vegas is a really small town and our industry is really small. I have to treat all of my partners well. We have to have a mutual respect.

“It’s my customers. I want them to have a great time. I want them to tell everyone. My demographic is all over social media and they’re not just telling their girlfriend but 500 or thousands of followers that they have.

Twitter: @vegasgirlsnight

Instgram: @vegasgirlsnightout

Facebook: facebook.com/vegasgirlsnightout

GENERAL NOTES:

Bri Steck – Founders of VegasGirlsNightOut.com

  • Bri Steck is the Chief Executive Officer of VegasGirlsNightOut.com, the first of its kind boutique concierge service offering inside access to the Las Vegas party scene.
  • Launched in January 2015, VegasGirlsNightOut.com was designed specifically for women by women to help women plan the ultimate Las Vegas girls’ getaway.
  • Bri is a Las Vegas native who brings firsthand experience, knowledge and expertise to VegasGirlsNightOut.com.
  • Having grown up in Las Vegas, she has personally experienced every activity, show, restaurant and nightclub that the service has to offer and uses that experience to help women of all ages plan their ideal vacation from start-to-finish.
  • Bri is also a Founding Partner and Chief Operating Officer of Night School 4 Girls, the sultry burlesque class that offers strip tease and pole dancing lessons.

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Matt Gottesman

Matt Gottesman is a global digital strategist and technology advisor, creator and editor-in-chief of Hustle & Deal Flow™ - an online magazine dedicated to the world's entrepreneurs, creators and makers, a Social Media Influencer and a consultant on New Media and go-to-market strategies for investments in digital marketing, technology, websites, mobile applications, eCommerce, social media and content.